Technical capability
Build and diagnose in the same week.
How I work across data, media platforms and code, and what that changes about turnaround.
The short version
I work in the systems: SQL against your own tables, connectors I build myself, and the pages the traffic lands on. Diagnosis and a test happen in the same session.
I do not ship production software. When it has to hold up at scale, my team takes it.
What the stack actually covers
- Data and SQLAnswers pulled straight from your own lead and sale recordsPostgres, Supabase, direct SQL against client tables
- AnalysisSpend, leads and deposits reconciled so the numbers agreePython with pandas and numpy, in a live shell
- Platform APIsLive campaign and conversion data read and changed directlyCustom connectors for ad, tracking and affiliate platforms
- Cross-platformOne click followed from spend through to recorded leadThose connectors queried together in one session
- Edge computeNo waiting on a partner's developer to build your webhookCloudflare Workers, D1 and KV, agents at the edge
- AutomationThe same break gets caught next time without me in the roomScheduled jobs, recurring analysis, alerting
- Web propertiesLanding pages and funnel tests live the same daySite porting, DNS, hosting, browser-based deploys
- FunnelsDemand you paid for gets followed up instead of droppedLead flows, form and quiz logic, call and click paths
- Copy and offerA losing angle rewritten and back in market the same dayPage and ad copy, angle and hook development
- Response creativeCreative judged on recorded sales, not brand decorationStatic and video ad concepts, landing page design
- BuildA working tool instead of a quarter in the dev queueGitHub and AI-assisted build environments
- BrowserChanges still get applied when a platform's API is closedAutomated interface operation where no API exists
Where a platform's API is locked down, I drive the interface directly instead.
I own the join between spend and the page
Ad platforms know what you spent. Tracking platforms know what converted. The page sits between them and is usually owned by someone else again. I query all of it and change all of it, so a theory gets tested the same day it comes up instead of entering someone else's queue.
On a recent engagement, a campaign reported to me as "the tracking is broken" went from that sentence to a confirmed diagnosis, applied remediations and two automated recurring reviews inside about a day of work. I will walk through the specifics on a call.
Where the line is, and who crosses it
- What I build myself is diagnostic and operational grade: tools that answer a question, run a workflow, or put a page and a funnel in market. That is deliberate, and it is what makes the turnaround possible.
- Production systems, security review and anything carrying uptime obligations go to engineers. I scope it, I stay on it, and my team builds it. Escalation is part of the engagement, not a gap in it.
- Access sets the ceiling. Read-only credentials mean read-only work, and an undocumented or throttled API limits what a connector can return. I will tell you that up front rather than after the invoice.
- Every change gets verified against the API, because platform interfaces fail silently. If something did not apply, you hear it from me first.
If the question you have is one of these, the fastest way through it is a short call rather than a scoping document.