Performance Marketing Advisory
Revenue Systems CMO
For consumer businesses doing at least $3 million a year or spending at least $50,000 a month to acquire customers online or by phone.
Currently taking diagnostic work
The problem
The explanations are confident and they contradict each other. The failure almost never lives inside a department. It lives in the seams between them, and that is where I start.
Start here
Something is breaking
Marked up, resold, aged or resold again.
Talk about this 04Both have data and the data disagrees.
Talk about this 05Attribution says one number and the P&L says another.
Talk about thisSomething valuable may be sitting idle
Data, audience, call volume, traffic and tools you have never put a price on.
What I do
In that order. Find the constraint, fix what is already broken, then add volume.
I rebuild the economics on collected revenue and show where it leaks.
I fix the funnel, tracking, routing or follow-up that is wasting demand you already paid for.
I add volume only after the system can carry it, including revenue sitting in data and traffic you already own.
Engagements
Orientation
You describe what the numbers are doing and what each team blames. I tell you whether I recognize the pattern and which engagement, if any, is justified. Roughly half the time the answer is not yet.
Request a Revenue Triage Call30 minutes | No charge
Advisory
I review your materials in advance and tell you what you actually need, what to build, buy or stop, and who belongs in the room. Sometimes that is no new vendor at all.
Book an Advisory Session$1,500 | 90-minute working session
Advisory
A standing second read on the decisions that move real money. A working session or two a month, a read on the numbers, and a second opinion before you sign a vendor.
Discuss Ongoing AdvisoryFrom $4,000 per month
Diagnostic
One channel and one funnel traced from source through conversion to collected revenue, with written findings and a prioritized fix list.
$7,500 | Fixed scope | 2 weeks
Diagnostic
Media, data, funnels, call handling, sales outcomes and reporting, reconciled end to end, with a 30, 60 and 90 day repair plan. If the answer is to stop buying media and fix the call center, I write that down.
$18,000 | Fixed scope
Implementation
I implement the highest-impact findings myself, accountable for the plan, the execution and the measurement.
Scoped engagement
Implementation
Ongoing leadership across the acquisition system: media and lead sources, funnels, reporting, call-center handoffs, vendors and AI implementation.
From $15,000 per month
For investors and acquirers
An outside read on whether a target's growth engine is durable, dependent on a single source, or priced on results unlikely to repeat.
Scoped per deal
Diagnostic pricing is fixed so you know what you are buying before we talk. Introductions to vetted media, telecom, data and development partners are included at no additional cost.
Why Liz
I started answering phones in a call center at 21. Since 2007 I have run media, leads, funnels, call centers and reporting, and I build the analysis myself in SQL and APIs instead of waiting on someone else's export.
Revenue triage call
Describe the symptom, not the diagnosis. Tell me what the numbers are doing and what each team says is causing it.