About
One person who has worked inside almost every part of the chain.
Liz Stone, Revenue Systems CMO
I started answering phones in a call center when I was 21. It taught me early that a lead does not become revenue because a dashboard says it was delivered. The source, offer, timing, phone system, agent, script, follow-up and reporting all matter.
I am also a neurodivergent mother of two. My brain naturally looks for patterns, contradictions and connections across large amounts of information. That can make ordinary life more complicated than a clean calendar would suggest. In business, it is exceptionally useful.
I am most useful when a lot is moving at once and no explanation holds up. If the problem is contained to one channel and your team already knows where it is, you do not need me.
Outside of client work I wrote Capable, But Can't, a book about high performers whose brains handle complexity easily and simple tasks badly. That work sits under Maxora LLC, apart from client engagements.
The short version
- In performance marketing and customer acquisition since 2007
- Founder and CEO of LizDev, Inc.
- CMO of Digital Viking Media and Digital Health Media, a performance marketing agency
- Partner at Vantage Flow Media, a social media agency
- Former CMO of a financial business with approximately 100 salespeople
- Approximately $12 million in consulting revenue since founding LizDev in 2016, on referral alone
- Consulted call centers and operating businesses on sales, outreach and remarketing
- Began answering phones in a call center at 21
- Builds working tools with AI: SQL against live tables, Supabase and Postgres, GitHub and APIs
- Hands-on with media buying, call centers, data, publishers, email, funnels, reporting, attribution and AI implementation